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City Bonfires

Sponsored · Exhibit 01 · Roast A Ghost Pack

Get your ghoul on. Roast a ghost.

The Halloween Glow in the Dark S'mores Night Pack brings a Glow in the Dark City Bonfire, graham crackers, ghost marshmallows, mini chocolate bars and two portable reusable skewers. Kids and adults of all ages get to roast a ghost.

Outdoor use only. Light up the night.

Halloween Glow in the Dark S'mores Night Pack
Pack $37.75

Roast a ghost tonight

CITYBONFIRES.COM

Glow in the Dark S'mores Pack

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Format
Offer on product photo
Persona
Parents planning a Halloween backyard night with kids
Reason to buy
A s'mores party for 8
Funnel stage
Bottom of funnel
Product
Halloween Glow in the Dark S'mores Night Pack
Lands on
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City Bonfires

Sponsored · Exhibit 02 · Four S'mores Menu

Four s'mores. No firewood run.

Four s'mores, one kit. Light a City Bonfire, skip the firewood run, and roast wherever you roam. No wood, no embers, no soot. Pair the kit with a portable fire pit and decide who gets the first marshmallow.

Add a kit to your next outdoor night.

Four s'mores, zero firewood

S'mores Kit (Makes 4)

  • Ingredients for 4 S'mores
  • Pair it with a City Bonfire
  • No wood, no embers, no soot!
S'mores Kit (Makes 4)

CITYBONFIRES.COM

S'mores Kit (Makes 4)

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Format
Menu-card split, product photo
Persona
Families who want an easy s'mores night outdoors
Reason to buy
A s'mores party for 8
Funnel stage
Middle of funnel
Product
S'mores Kit (Makes 4)
Lands on
Landing page

City Bonfires

Sponsored · Exhibit 03 · Night Pack Chips

One pack. A whole s'mores night.

The S'mores Night Pack pairs a S'mores Kit, with ingredients for four s'mores, with a City Bonfire that burns three to five hours. Light it, roast, put the lid on to extinguish it, and relight it whenever the night calls for more.

Lid on to put it out, lid off to relight.

S'mores Night Pack
One pack, whole s'mores night
  1. 11 S'mores Kit
  2. 2Ingredients for 4 S'mores
  3. 33 to 5 hours of burn time

CITYBONFIRES.COM

The S'mores Night Pack

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Format
Product photo, ingredient chips
Persona
Hosts who want one box for the whole backyard night
Reason to buy
Three to five hours of burn time
Funnel stage
Middle of funnel
Product
S'mores Night Pack
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City Bonfires

Sponsored · Exhibit 04 · Bonfire In A Tin

Your own bonfire, in a four-by-two tin.

City Bonfires, the original portable mini fire pit, are four inches by two inches. Light it, put the lid on to extinguish it, then relight it as many times as you want. Bring your own bonfire wherever you roam, and leave the wood at home.

Take it wherever you roam.

City Bonfire
A bonfire in a tin

4 in x 2 in

The whole fire pit fits in one tin

CITYBONFIRES.COM

The original mini fire pit

Learn More
Format
Product hero
Persona
Campers and tailgaters who pack light
Reason to buy
A fire pit in a 4 in x 2 in tin
Funnel stage
Top of funnel
Product
City Bonfire
Lands on
Landing page

City Bonfires

Sponsored · Exhibit 05 · Pick Your Edition

Pick the edition that fits the night.

Special Editions of the City Bonfire: USA Limited Edition, Happy Birthday Edition and Glow in the Dark. Each is a portable fire pit handmade in Maryland, USA, with three to five hours of burn time. Pick the one that fits your next night out.

Three editions, one little tin.

Happy Birthday Edition

Happy Birthday Edition

USA Limited Edition

USA Limited Edition

Glow in the Dark

Glow in the Dark

Which edition is yours?

Special Editions

CITYBONFIRES.COM

City Bonfire Special Editions

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Format
Three-photo collage
Persona
Gift buyers choosing a themed fire pit
Reason to buy
Family-owned, made in Maryland
Funnel stage
Middle of funnel
Product
City Bonfire - Happy Birthday Edition
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City Bonfires

Sponsored · Exhibit 06 · Beach Towel Blanket

Meet The Beach Towel Chair Blanket™.

The Beach Towel Chair Blanket™ holds 4.7 out of five stars across 22 reviews. It comes from the two Dads behind City Bonfires, whose latest invention, The Chair Blanket, is featured on Shark Tank Season 17.

Aloha, Blue Tide or American Wave. Your pick.

The Beach Towel Chair Blanket™
As Seen On Shark Tank

As seen on Shark Tank

CITYBONFIRES.COM

The Beach Towel Chair Blanket™

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Format
Full-bleed photo
Persona
Beach and sideline regulars who want a blanket for their chair
Reason to buy
Rated 4.9 from 8930 reviews
Funnel stage
Top of funnel
Product
The Beach Towel Chair Blanket™
Lands on
Landing page

City Bonfires

Sponsored · Exhibit 07 · Citronella Patio Offer

Citronella for the patio, in a steel tin.

The Outdoor Candle - Citronella burns with plant-based citronella, 100% nontoxic soy wax and 100% biodegradable plant-based briquettes, in a 100% recyclable steel tin. Twenty hours of burn time for the patio.

Also in eucalyptus, or citronella and eucalyptus.

The Outdoor Candle - Citronella
20 hours of burn time

Citronella, twenty hours

$20.95

CITYBONFIRES.COM

Outdoor Candle, 20 hours

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Format
Offer on product photo
Persona
Patio hosts who want a plant-based outdoor candle
Reason to buy
Plant-based outdoor candle
Funnel stage
Bottom of funnel
Product
The Outdoor Candle - Citronella
Lands on
Landing page

City Bonfires

Sponsored · Native 01 · Camping Notes To Self

Camping list, saved to my notes.

Packing list for the weekend: one City Bonfire, its lid to put it out, and a plan to relight it later. Burn time runs three to four hours. Nothing to chop, nothing to sweep up after. It is a fire pit in a tin.

Add it to your list.

City Bonfire (Portable Fire Pit)

Notes

Notes before the trip

  • No wood, no embers, no soot!
  • Super easy to light and extinguish
  • 3-4 hours of burn time
  • Outdoor use only

CITYBONFIRES.COM

City Bonfire (Portable Fire Pit)

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Format
Notes app over product photo
Persona
Weekend campers who hate hauling firewood
Reason to buy
No wood, no embers, no soot
Funnel stage
Top of funnel
Product
City Bonfire (Portable Fire Pit)
Lands on
Landing page

City Bonfires

Sponsored · Native 02 · Ballpark Group Chat

Cold seats at the game. Ideas?

One reviewer of The Chair Blanket wrote: "I was just the envy of the ballpark. 47 degrees out and I was toasty." Cold seats, warm you. It is the latest invention from the two Dads behind City Bonfires, featured on Shark Tank Season 17.

Grab one before the next game.

Game Day Group

Cold seats, warm you

The Chair Blanket

Chair Blanket. Trust me.

I was just the envy of the ballpark.

CITYBONFIRES.COM

The Chair Blanket

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Format
Message thread with photo
Persona
Ballpark and sideline parents sitting through cold games
Reason to buy
Rated 4.9 from 8930 reviews
Funnel stage
Middle of funnel
Product
The Chair Blanket
Lands on
Landing page

City Bonfires

Sponsored · Native 03 · Backyard Poll

Tonight's patio plan: vote.

Poll time. Do you light a City Bonfire and roast s'mores, or burn The Outdoor Candle with citronella for twenty hours? Both are made for outdoors. Tell us your backyard plan and we will help you pack it.

Vote, then shop your pick.

S'mores night
Citronella night

S'mores night or citronella night?

S'mores nightCitronella night

CITYBONFIRES.COM

S'mores or citronella?

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Format
Stories poll
Persona
Backyard hosts choosing between s'mores and citronella
Reason to buy
A s'mores party for 8
Funnel stage
Top of funnel
Product
S'mores Kit (Makes 4)
Lands on
Landing page

City Bonfires

Sponsored · Native 04 · Sideline Camera Roll

Camera roll dump: blanket edition.

Weekend camera roll: chairs, blankets, repeat. One reviewer of The Chair Blanket wrote, "I think they’ll make great gifts." Our latest invention is featured on Shark Tank Season 17. We would not argue with that review.

Gift one. Keep one.

The Chair Blanket
RecentsSaturday
afternoon
Edit

Weekend camera roll

CITYBONFIRES.COM

The Chair Blanket as a gift

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Format
Camera-roll share
Persona
Gift buyers shopping for people who sit outside a lot
Reason to buy
Rated 4.9 from 8930 reviews
Funnel stage
Middle of funnel
Product
The Chair Blanket
Lands on
Landing page

City Bonfires

Sponsored · Meme 01 · Firewood Drake

Haul wood or light a tin?

Firewood to haul, embers to watch, soot to sweep. A City Bonfire skips all three: no wood, no embers, no soot. It burns three to five hours, and the lid puts it out when you are done with the night.

Light the tin.

No wood. No embers. No soot.

Drake Hotline Bling meme about City Bonfires

Hauling firewood, then sweeping ash

No wood, no embers, no soot!

City Bonfires

CITYBONFIRES.COM

No wood, no embers, no soot

Shop Now
Format
Meme template, product swapped in
Persona
Campers tired of firewood and cleanup
Reason to buy
No wood, no embers, no soot
Funnel stage
Top of funnel
Product
City Bonfire
Lands on
Landing page

City Bonfires

Sponsored · Meme 02 · Ghost Marshmallow Detour

Eyes on the ghost marshmallows.

Ghost marshmallows are the reason to leave the regular bag on the shelf. The Halloween Glow in the Dark S'mores Night Pack has four of them, plus a Glow in the Dark City Bonfire to roast them over.

Sorry, regular marshmallows.

Ghost marshmallows win again

Distracted Boyfriend meme about City Bonfires

Ghost marshmallows

Me, every Halloween

Regular marshmallows

City Bonfires

CITYBONFIRES.COM

Ghost marshmallow S'mores Pack

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Format
Meme template, product swapped in
Persona
Halloween hosts who like a themed snack
Reason to buy
A s'mores party for 8
Funnel stage
Top of funnel
Product
Halloween Glow in the Dark S'mores Night Pack
Lands on
Landing page

City Bonfires

Sponsored · Meme 03 · Two Buttons Campfire

Camping prep, two buttons.

Left button: gather firewood. Right button: light a City Bonfire with three to five hours of burn time and no wood, embers or soot. Easy choice, even for a camper sweating over the packing list.

Press the right one.

Gather wood or light a tin?

Two Buttons meme about City Bonfires

Gather firewood

Light a City Bonfire

Me, packing for camp

City Bonfires

CITYBONFIRES.COM

Skip the firewood

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Format
Meme template, product swapped in
Persona
Campers deciding what to pack for the weekend
Reason to buy
Three to five hours of burn time
Funnel stage
Middle of funnel
Product
City Bonfire (Portable Fire Pit)
Lands on
Landing page

City Bonfires

Sponsored · Meme 04 · Brain Fire Levels

Four levels of s'mores night.

Level up your s'mores night. A S'mores Night Pack gives you a S'mores Kit with ingredients for four s'mores and a City Bonfire to roast them over. No wood, no embers, no soot, so the only thing that burns is the marshmallow.

You know which level you are on.

Galaxy brain s'mores

Expanding Brain meme about City Bonfires

Roast over a woodpile

Roast over a campfire

Roast over a City Bonfire

Roast over a Glow in the Dark City Bonfire

City Bonfires

CITYBONFIRES.COM

Level up s'mores night

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Format
Meme template, product swapped in
Persona
S'mores fans who love a good upgrade
Reason to buy
A s'mores party for 8
Funnel stage
Middle of funnel
Product
S'mores Night Pack
Lands on
Landing page

City Bonfires

Sponsored · Meme 05 · Soot Free Sign

Hot take: your fire pit should be clean.

Change our mind: a portable heat source should come with no smoke and ashes. The USA Limited Edition City Bonfire is super easy to light and extinguish, and it burns three to five hours. Your move, woodpile.

Prove us wrong outdoors.

Change our mind about smoke

Change My Mind meme about City Bonfires

A great portable heat source with no smoke and ashes

City Bonfires

CITYBONFIRES.COM

USA Limited Edition Bonfire

Shop Now
Format
Meme template, product swapped in
Persona
People tired of smoky fire pits
Reason to buy
No wood, no embers, no soot
Funnel stage
Top of funnel
Product
City Bonfire - USA Limited Edition
Lands on
Landing page

City Bonfires

Sponsored · Meme 06 · Tin Versus Woodpile

The tin that beat the woodpile.

Meet the Happy Birthday Edition City Bonfire: a portable fire pit in a tin that measures four inches by two inches and burns three to five hours. The woodpile never stood a chance against a birthday night.

Birthday nights just got easy.

Tin beats woodpile

Buff Doge vs. Cheems meme about City Bonfires

City Bonfire: 4 in x 2 in tin, 3 to 5 hours

A woodpile and a pile of ashes

City Bonfires

CITYBONFIRES.COM

Happy Birthday Edition Bonfire

Shop Now
Format
Meme template, product swapped in
Persona
Birthday hosts planning an outdoor night
Reason to buy
A fire pit in a 4 in x 2 in tin
Funnel stage
Top of funnel
Product
City Bonfire - Happy Birthday Edition
Lands on
Landing page

City Bonfires

Sponsored · Meme 07 · Relight Plan

The best part of the plan: relight it.

Light the bonfire. Roast the s'mores. Then put the lid on to extinguish it and relight it as many times as you want, up to a total burn time of three to five hours. The S'mores Night Pack makes the plan simple.

Total burn time, three to five hours.

Light it, lid it, relight it

Gru's Plan meme about City Bonfires

Light the City Bonfire

Roast four s'mores

Put the lid on, relight later

Put the lid on, relight later

City Bonfires

CITYBONFIRES.COM

Light it, lid it, relight it

Shop Now
Format
Meme template, product swapped in
Persona
Backyard s'mores fans who stretch the night out
Reason to buy
Three to five hours of burn time
Funnel stage
Top of funnel
Product
S'mores Night Pack
Lands on
Landing page

Photography and product names belong to City Bonfires. Every ad lands on a page in this package. Memes use real, recognizable templates with City Bonfires product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.